Web Marketing
Most companies realize that a well-tuned online marketing engine is more than "just a website." We believe there are four stages to creating and maintaining a successful online business - one that delivers the results that exceed your expectations. Our services are categorized into these four stages, and can be delivered full-service or a la carte, depending on your needs and budget.
Stage I: Build an Online Presence
To succeed online, obviously, you must first BE online. You may have a site that you love, one that you want to change, or, you might want to build one completely from scratch.
Our web design and development services enable you to get started or build upon what you already have.
Web Site Design & Development
Function or Form? You shouldn't have to choose. When done well, a fully optimized site is easy to find, easy to use, easy to maintain and aesthetically unique.
Research is the foundation
Whether updating an existing site or building one from scratch, we undertake the research up front required to create a truly competitive and well optimized site.
That means you get a site optimized for your specific industry, against your specific competitors, targeting your specific markets. Most importantly, the site speaks to your customers, inviting them to take your desired actions, increasing the site conversion rates.
Consistency is the key
We use this groundwork as a blueprint to ensure you have a consistent purpose and seamless message throughout the site. Each page is scrutinized for its ability to convey a message, attract the attention of search engines, and convert visitors into customers.
Return on Investment is the Goal
Marketing is all about numbers. With the Internet we can measure performance more efficiently and accurately than with any other medium. We like that.
We like that because our promises of increased returns on your investment are based on detailed research and data scrutiny. When we tell you we can do something - we know it can be done and the numbers will be there to back us up.
Stage II: Generate Customer Traffic
After launching your website, you may promote it in many ways. Traditional methods include placing your web address on business cards, direct mail, and brochures. It is important to promote your web site in all offline marketing efforts, as the website is usually the first point of contact for new customers.
Our expertise lies in online marketing services, which connect your site with relevant customers looking online for your offerings. We can generate relevant visitors to your web site through:
- Search Engine Advertising
- Search Engine Optimization
- Social Networking
- Multi-Channel Distribution - EBay, Amazon, Pricegrabber.com, etc.
- Affiliate
- Link building
Stage III: Build Customer Relations
It takes a lot of resources to effectively generate customer traffic, so you don't want them to visit your site without purchasing or granting permission to contact them in the future. Encourage repeat visitors by including valuable, up-to-date content on the site, special offers, and/or inviting them to join your newsletter list.
Our email marketing services help you reach out to your house list or opt-in list on a regular basis, inviting them to visit the website to see new content or products. This will keep you top-of mind when they are ready to purchase.
The latest in the world of relationship marketing is the social network. Through a social network you can build upon prospect, customer, or supplier experiences. User generated content can be the key to building a market online and creating strong and long lasting bonds with your market.
Stage IV: Evaluate Results & Strategy
On a regular basis, you should be looking at the end results of all your marketing campaigns - online and offline - to ensure that your marketing dollars are being spent wisely. We use our state-of-the-art tracking technology to provide you with the data you need to make future marketing budget allocations.
- Our marketing ROI strategy services show you the return on your investment in our online marketing services. We can also assist in the tracking of your offline marketing efforts as well.
- Our customer conversion services look at ways to get more visitors to take the actions you want them to take on your website - for example, making a purchase, completing your contact request form, signing up for your newsletter, etc.