Microtransactions and Micropayments

Little Transactions Can Add Up To Big Dollars

NT SmartCart™ v3.0 is the engine to drive your micro-transaction eCommerce needs. Open up a world of new revenues with micro-transaction opportunities. This emerging trend in the software industry is allowing companies to sell plug-ins and add-ons to existing titles which in the past they would have given away for free. Selling these plug-ins and add-ons for anywhere from $1.00 to $5.00, and receiving thousands of downloads has made this a tremendous revenue generator for software and video game publishers worldwide.

Using this new model to create revenue opportunities has turned into a financial windfall for companies like Apple in their iTunes store, Wal-Mart in their music store, and Bethesda Softworks in their Oblivion™ plug-in download store, which is hosted and managed using NT SmartCart™ v3.0 and its ESD module.

The difference between the three companies, is that Apple and Wal-Mart invested large sums of capital, resources and infrastructure to launch a micro-transaction store with electronic delivery, while Bethesda Softworks' turned to a third party provider for a hosted and managed solution, that made their store fully operational within 4 weeks. Allowing them to remain focused on their core business of producing outstanding role playing video games.