Traditional eCommerce

How Online Stores Work

eCommerce (electronic commerce) is defined as the buying and selling of goods and services on the internet.

Selling goods and services online is the natural progression for many companies that are looking to expand their market. There is no other way of reaching more customers that is more cost-effective than an eCommerce site. As you know, this model has been so successful that some businesses (e.g. Amazon.com and eBay) have even forgone a physical location. While their situations stand out from the rest, even existing &bricks-and-mortar& businesses can benefit from selling online.

One of the keys to ensuring success with your eCommerce site is to make it robust enough to meet the needs of your customers while simple enough so that they don't need a manual to figure out how to buy something. Typically this means having a searchable catalog and a minimal number of clicks to get from the product page to the order page.